On November 30th, 2011, the Third Foshan Citizens' Favorite Brand Enterprise Awards was presented at Foshan News Center. Guangdong Yizumi Precision Machinery Co., Ltd. was awarded "Small & Medium-sized Enterprises of the Most Developmental Potential". Mr. Richard Yan, Managing Director of Yizumi, attended the ceremony and a forum on the current development and prospects of small& medium-sized enterprises.
The biennial Foshan Citizens' Favorite Brand Enterprise Awards has been crowned as Economic Oscar Awards. This activity is jointly held by organizations including Foshan Media Group, Inc., Foshan Federation of Industry and Commerce and Foshan Association of Enterprises. After selection involving voting of over 140,000 citizens of Foshan and grading of experts, results of awards such as "Small & Medium-sized Enterprises of the Most Developmental Potential" and "Foshan Citizens' Favorite Brand Enterprise" come out. Finally, Yizumi stands out among 123 candidate enterprises and wins the award of "Small & Medium-sized Enterprises of the Most Developmental Potential". Moreover, as one of the two representatives taking an interview, Yizumi is highlighted in the promotional video of host.
With a theme of "Motivation of Innovation, Upgrading by Intellectual Manufacturing", selection of this year fully reflects the current features of industrial transformation and upgrading of Foshan and greatly advocates innovation in technology, management, marketing and brand. Yizumi's Managing Director Mr. Richard Yan said, "This selection effectively promotes the recognition of Yizumi from customers and suppliers. It greatly benefits the presentation of brand image and the growth of company. Now management of company should emphasize the correct choice of strategy and improvement of efficiency. Small & medium-sized enterprises should focus on customers and enhance technology, quality, brand and channel together."
In the presentation ceremony, Acting Mayor of Foshan Mr. Liu Yuelun encouraged enterprises to keep strengthening brand building and strive for brilliant achievement with their brands. As one of the famous brands of Foshan, Yizumi currently possesses 35 technological patents and has competitive technical advantages in energy-saving PET preform injection molding equipment, high-performance real time control aluminum & magnesium alloy die casting machine and semi-solid magnesium alloy injection molding machine, etc.
Small & medium-sized enterprises take up over 90% of Foshan's enterprises and they are an important driving force of the sustainable development of Foshan's economy. "Small & Medium-sized Enterprises of the Most Developmental Potential" is first set in this selection, which is great concern shown for the small and medium sized enterprises. Yizumi and other 19 enterprises awarded "Small & Medium-sized Enterprises of the Most Developmental Potential" will get financing assistance worth tens of millions of yuan.
Managing Director Mr. Richard Yan said, "Free financing aid significantly adds to Yizumi's advantage when common small & medium-sized enterprises have difficulty in financing. Concern and support from government, media and whole society motivate development, transformation and upgrading of Yizumi."
The day after the awards ceremony Yizumi Managing Director Mr. Richard Yan as a representative attended a forum themed "Intellectual Manufacturing & Growth" on the current development and prospects of small& medium-sized enterprises.
Mr. Richard Yan shared experience of developing Yizumi in the forum. He emphasized that the key of "intellectual manufacturing" was human resources. An entrepreneur must pay attention to his employees. For the development of international equipment giants, Mr. Richard Yan said, "No global strategic foresight, no survival. Local entrepreneurs need strategic vision and know how to expand overseas market even if in difficulty." Yizumi, despite the crisis, successfully purchased the intellectual property of American hundred-year-old HPM, further developing its foreign market.
Expert from Chinese Academy of Social Sciences did not have an optimistic attitude towards the current situation of small & medium-sized enterprises. He believed that transformation of small & medium-sized enterprises is necessary and suggested them learn successful experience from Japanese and European counterparts and persist in developing market segment.
