Early March is important for Pakistan's automotive part industry, as the annual Pakistan Auto Show is held at that time in Lahore or Karachi. This year, the exhibition took place on March 6 for three days in Karachi.

Pakistan is a densely populated country. Though underdeveloped, it has huge market potential. With the standards of living improved, the demand for motorcycle which is an essential vehicle for travel grows rapidly and the relevant auto part show draws more attention of people. Last year Pakistan's prime minister visited the show in the first day; and this year Pakistan’s president addressed the opening ceremony of the exhibition. All these actions showed that Pakistan attached great importance to this exhibition.

This is the second time that Yizumi has participated in Pakistan Auto Show with the local sales agent since 2014. Yizumi showed its latest technical achievement—a servo die casting machine which featured high efficiency and energy saving. The exhibit attracted a large number of visitors who were interested in the performance and price of the machine; and it was sold after trade show.

In addition to professional customers, staff of local television, newspaper and magazine also visited Yizumi’s booth and conducted interviews, for the purpose of reporting valuable news for the die casting machine industry. 

Though Pakistan is affected by domestic political turmoil, constant terrorist attacks and slow economic growth, the demand for die casting equipment in the Pakistani market will be growing in the long term as many of the manufacturers’ equipment is ageing and needs replacement or upgrade. There is certain potential of the Pakistani market. With successful participation in this trade show, it is believed that Yizumi will develop more rapidly in Pakistan in the future.