To support the program for poverty alleviation initiated by Guangdong provincial government, on June 29th, Yizumi organized fundraising to motivate all the employees to help the poor and needy by action.

In spite of the burning sun, Yizumi people, from the executives to the workers, queued up orderly outside the workshop and generously put their money into the donation box. The money raised in the event would be sent to Ronggui Charity Foundation and used for local philanthropic activities. Yi Ge who took part in the fundraising said that helping the poor was a fine tradition of Chinese people. They were willing to bring love, warmth and care to more people in need.

It is learned that Yizumi will continue to carry out different poverty alleviation activities to support the charity in the future.